CeBIT Hannover - 04 Mär 2013: The technological basis for shaping customer relationships to suit individual needs is available and companies should make use of it. That is the message of IBM’s CeBIT Press conference. “Business-to-Person is the future. The customer with his individual wishes must be at the center of all communication and interaction,” said Martina Koederitz, General Manager, IBM Germany. “It opens up entirely new opportunities for both companies and customers.” Dr. Michael May of the Fraunhofer Institute for Intelligent Analysis and Information Systems (IAIS), St. Augustin, dealt with the potential and expectations of Big Data in German companies. “Mass individualization of service provision,” he said, “will bring about enormous changes in retail in Germany in the years ahead.” Amnon Ribak, a research scientist at the IBM Lab in Haifa, Israel, gave IBM Research insights into the ‘era of the empowered customer’ and the latest research projects. His conclusion was that “boundaries are blurring and the real and the digital world are growing together.”

Martina Koederitz was in no doubt that “today nearly every customer is a digital customer too, and he expects a response to his individual wishes anytime, anywhere. That is what we mean by our ReThink your Business CeBIT motto this year. What companies aim to achieve is to identify each and every customer’s wishes and ideas more clearly and to respond to them faster.” (...) Den ganzen Presseartikel auf ibm.com lesen.

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