IBM MobileFirst

Mobile Business Insights is an IBM-sponsored blog intended to provide you with thought-provoking content and a place to discuss significant issues. It is our hope that you will want to share some of the posts you read on this blog with your friends and peers. We feel that while this blog is not going to provide all of the final answers, it will give you an excellent starting point for conversations around mobile enterprise issues.
All postings represent the opinions of the individual contributors, and do not necessarily represent IBM’s positions, strategies, or opinions. Contributors are not paid for their postings, although IBM employees are compensated by IBM as employees.

Letzte Blogeinträge

  • Cognitive technology creativity at Mobile World Congress 2017

    Donnerstag, 16. März 2017

    When you think of technology enhancing human capabilities, more often than not, you’re likely to look to big industries like healthcare, retail and finance. But what about the arts? This year, at Mobile World Congress 2017, I got the opportunity to throw myself straight into the fire to show people how cognitive technology can be used to extend the capabilities of the other side of the brain.

  • AI technology essential to business, transformative to companies, says report

    Donnerstag, 16. März 2017

    Artificial intelligence (AI) seems to be in the news every day. According to IT Pro Portal, a new study, “Getting Smarter by the Day: How AI is Elevating the Performance of Global Companies” from a global consulting group says that’s because AI technology is becoming entrenched into businesses worldwide.

  • The best of SXSW Interactive 2017

    Donnerstag, 16. März 2017

    The innovative ideas and social inspiration that flowed through SXSW Interactive will drive the state of technology in the coming year. Here are the major trends that will affect business, economic and social issues:

  • From mobile first to offline first

    Donnerstag, 16. März 2017

    Despite the name, offline first isn’t (only) about being offline. The idea behind offline first, as opposed to mobile first, is to design your app for the most resource-constrained environments first and then apply progressive enhancement techniques to make your app work better and better as it has access to more and more resources.

  • Mastering the mobile cloud using IBM Mobile, Bluemix and Xamarin

    Donnerstag, 16. März 2017

    Developers love tools because tools make their jobs easier. Management loves tools because they save money and speed up delivery times. Both are worth addressing in the context of mobile application development.

  • Mobile marketing measurement: Leading marketers adjust performance metrics

    Mittwoch, 15. März 2017

    Today’s leading marketers have revamped their customer behavior measurement techniques to more accurately understand how mobile activity fits into the sales funnel, as research compiled by Google, Econsultancy and Bain & Company demonstrated.

  • SXSW 2017: Inside the IBM Experience

    Mittwoch, 15. März 2017

    From healthcare to education — and everything in between — IBM is working to make essential aspects of your life better. This was made clear with real-world applications, products and services featured in the IBM Experience at SXSW.

    Couldn’t make it to the IBM Experience in Austin? Read on to see some of our biggest highlights from the showcase.

  • New mobile technology abounds at SXSW 2017

    Mittwoch, 15. März 2017

    No longer just a destination for music lovers, South by Southwest (SXSW) has become a major landmark and calendar event for the world of mobile technology. This year’s offerings haven’t disappointed. Every year seems to bring its own signature tech innovations at the annual gathering in Austin, Texas, and early reveals in 2017 have seen new mobile technology.

  • The case for mobile app engagement in the cloud

    Mittwoch, 15. März 2017

    Mobile apps are becoming the de facto standard for delivering engaging experiences to users. Apps can be consumer-facing, such as a taxi-booking app, or employee-facing, such as a field inspection app. Mobile app engagement needs certain basic back-end capabilities such as compute, storage, app lifecycle management and security. However, to enrich the user’s experience, you will need to integrate advanced capabilities such as cognitive AI, IoT, video and weather.

  • Why you should launch new digital payment services before the dust settles

    Mittwoch, 15. März 2017

    Digital technology has been changing at what seems like an ever-increasing pace for quite some time now. As both professionals and individual consumers, we’re all used to that permanent feeling of having not quite caught up yet. However, this rate of change is less familiar to the world of financial institutions and payment services, where it seems to have arrived all at once in a storm of innovation and disruption.