In an increasingly busy world, today’s digital marketers are challenged with getting their messages out to customers on a variety of channels and devices in an agile and engaging way.

Campaign automation software can help ease repetitive tasks, manage complexity, reduce human error and streamline operations. The following are five ways for digital marketers to drive better business results with less effort through automation:

1. Support a wide range of devices, including smartphones, tablets and laptops

It’s no great secret that companies collect customer data. And that data is valuable. Used correctly, this data enables them to personalize user experiences — but as the recent Facebook data misuse scandal proved, in the wrong hands, personalization can quickly become unethical profiling.

In a short span of time, mobile computing in the cloud has revolutionized the business world. Mobile devices paired with the power and resilience of the cloud have given rise to an incredible new generation of apps that have simultaneously enhanced the customer experience and unleashed profound digital transformation.

Furniture retail — one of the world’s older professions — is turning out to be one of the greatest mobile digital innovators of our time. Furniture makers and retailers are seeing the benefits of mobile when connecting with customers and making the sales experience more engaging and seamless, both online and in stores.

Furniture retailers as mobile digital innovators

So, what exactly are furniture retailers doing with mobile technology?