IBM Impact Blog

The official blog of the IBM Impact conference, sharing expert point of views on Application Integration and Middleware, Mobile, WebSphere and Cloud.


Letzte Blogeinträge

  • We've moved! Announcing the new IBM Systems Blog

    Freitag, 23. Oktober 2015

    It's been a great run, but all good things must come to an end.  It is with mixed emotions that I announce the end of the road for the IBM Middleware Conversations blog.

  • The Benefits of Personalized Content and Targeted Messaging

    Donnerstag, 15. Oktober 2015

    I have recently started the habit of online shopping. It can be extremely convenient and sometimes presents perks that you do not receive in stores. However, I often abandon my online shopping carts, thinking that I’ll just come back later and complete the transaction.

  • Optimize Content with Real-Time Analytics

    Donnerstag, 15. Oktober 2015

    How can you grow your customer base and increase your market share? One way is by optimizing content with real-time analytics. Real-time data can help make your initial analytics setup and implementation a breeze. If you’ve just launched a new product or feature, real-time data is especially useful for seeing if your users are adopting it from the start. When you use real-time analytics, you have the ability to tap into your customers’ preferences. This will allow you to provide a better experience overall.

  • Build Multichannel Experiences for Customer Engagement

    Mittwoch, 14. Oktober 2015

    Remember back in the day when you would go to your favorite shop and sign up for their loyalty program?  For me, it was a local sandwich shop and if I bought 10 sandwiches, I would get the next one free.  Every time I would go, they would punch my flimsy card and I would be one step closer to my goal of a free sandwich! However, over time my paper card became worn down and it started to look grungy.

  • Gain a Competitive Edge with Digital Transformation

    Mittwoch, 14. Oktober 2015

    Digital Transformation. The new way forward for businesses looking to succeed in the digital era. The challenge is to disrupt the market through constant evolution and agility or be disrupted by competitors. Companies must continue to discover innovative ways to improve overall strategy to reach the final check point: customer interaction. The laborious process of undertaking digital transformation to ensure the longevity of the enterprise, which yields higher levels of customer satisfaction, can actually become a lethal competitive advantage.

  • Digital Experience Europe 2015: Social 101

    Dienstag, 13. Oktober 2015

    Top of the morning to you from Dublin! We are so excited to share all the trends, news, and conversations happening throughout the event this week. We also look forward to your social engagement and support! Here is a quick guide to being social during the #DXEurope event!

    Get ready for all the big announcements this week!
    -IBM Digital Experience is proud to announce that once again Gartner has named us a leader for Web Content Management
    -IBM Digital Experience was named a leader for Horizontal Portal

  • One small change for DB2, one giant problem for production!

    Montag, 12. Oktober 2015

    Have you ever had your manager tell you to put a “quick update” into production without going through formal change control? And then what happened – perhaps you’ve repressed the memory?

  • Three questions and answers about APIs in banking apps

    Sonntag, 11. Oktober 2015

  • The business of APIs and banking

    Freitag, 9. Oktober 2015


    Contributor: Carolyn Martin

    Program Director, Global Financial Services Marketing, IBM

  • Succeeding in the everyone-to-everyone API economy

    Donnerstag, 8. Oktober 2015

    Contributor: Chris Schmitt

    Integration Marketing - Portfolio Manager, IBM