How can you grow your customer base and increase your market share? One way is by optimizing content with real-time analytics. Real-time data can help make your initial analytics setup and implementation a breeze. If you’ve just launched a new product or feature, real-time data is especially useful for seeing if your users are adopting it from the start. When you use real-time analytics, you have the ability to tap into your customers’ preferences. This will allow you to provide a better experience overall.

Digital Transformation. The new way forward for businesses looking to succeed in the digital era. The challenge is to disrupt the market through constant evolution and agility or be disrupted by competitors. Companies must continue to discover innovative ways to improve overall strategy to reach the final check point: customer interaction. The laborious process of undertaking digital transformation to ensure the longevity of the enterprise, which yields higher levels of customer satisfaction, can actually become a lethal competitive advantage.

Have you ever had your manager tell you to put a “quick update” into production without going through formal change control? And then what happened – perhaps you’ve repressed the memory?

Contributor: Carolyn Martin

Program Director, Global Financial Services Marketing, IBM