Learn how to improve your client engagement at IBM Digital Experience 2015

Contributed by Brittany Haas

IBM Social Media Strategist & Insights Team Lead


The explosive growth of cloud, mobile and social engagement has brought about exciting new ways for organizations to engage with customers, but with these new opportunities have come new challenges. Increasing customer expectations for interactions across multiple channels and intensifying competition in the marketplace have made engaging, personalized digital experiences critical to maintaining relationships and reaching new clients. Think about what your customers see when they navigate to your web presence. Do they see an interface optimized across all of their devices? An interactive experience tailored just for them? How are you exceeding their expectations and differentiating yourself from the competition?

Whether you already use Digital Experience solutions or have only begun to think about the potential business benefits, IBM Digital Experience 2015 offers a unique opportunity to learn about the latest strategies and innovations from IBM experts, skilled IBM Business Partners, and successful clients like Kroger, Hormel, and Canon. From June 1-4 in Atlanta, GA, join hundreds of other participants attending over 120 unique sessions across six tracks, as well as a wide variety of educational sessions, hands-on labs, technical certifications, roundtable discussions, and more. Not only will you be able to explore the solutions first-hand, but you’ll also receive guidance on how to employ strategy and proven methodologies to truly transform the way you engage with your customers, clients, and employees to drive loyalty and growth.

The IBM Digital Experience conference will feature several exciting IBM solutions that you won’t want to miss, including the IBM WebSphere Portal. This family of enterprise web portals helps businesses deliver a multi-channel, personalized experience for their customers, turning a broadening engagement model into an asset rather than a liability. With IBM WebSphere Portal, customer interactions aren’t limited by what device they use to access your business. They can engage with you seamlessly through customized and interactive user interfaces that are optimized across devices.

Digital Experience solutions offer so many amazing opportunities to increase customer response, extend business assets, and create a consistent brand image. Register now for IBM Digital Experience 2015 and gain the knowledge, strategy, and hands-on experience you need to maximize the business value of your digital experience platform deployments.