Digital Transformation: The buzzword that is on the minds of every businessperson today. Embracing it will reward the determined and innovative who are up to the challenge of continuously evolving. Ignoring it for but a moment will leave you standing in the digital dust. But what does this all-encompassing term really mean?

At the IBM Digital Experience 2015 Europe conference, Digital Transformation will be the focal point of discussion. This four day event in Dublin, Ireland will not only break down the meaning of Digital Transformation, but also offer the guidance and skills needed to master it. The 100+ breakout sessions and labs will help you reinvent the way your audience engages with your business, all while emphasizing the three pivotal spokes that make up the Digital Transformation wheel: Multi-platform connectivity, personalized content, and speed to market.

Speed to Market

Slow and steady no longer wins the race. Businesses must now be flexible enough to make their products available to their consumers… yesterday! IBM Digital Experience’s cloud offerings help bring this crucial competitive advantage through its hybrid work environments. As several executives at the Wall Street and Technology Capital Markets Cloud Symposium noted: “Speed-to-market beats all the other benefits of cloud computing.1” Times-a-tickin'!

Multi-platform Connectivity

By 2020, it is expected that there will be over 50 billion “things” connected to the internet.2 At this same time, the average person will own 4.3 devices!3 That’s a LOT of ways to connect to your consumer. Being digitally optimized to handle consistent messaging is a must.  IBM Digital Experience can get your message out across your platforms with a MobileFirst mentality rather than a last thought approach.

Personalized Content

Customer experiences must be dynamic. Whether through social, mobile, email, or on-site, consumers expect to be presented with content personalized to their needs. Engagements, retention rates, and conversions all skyrocket as a result. The conference will be hosting a wide variety of sessions to help you maximize the potential behind your content. Check out any one of the hands-on labs such as “Creating a ‘Wow’ Digital Experience Integrating Commerce, Marketing Campaigns, and Mobile Push Notifications!”

To those who cannot attend the event, stay up to date with daily highlights and session live tweeting at @IBMDigitalExperience and ibm.co/DXLinkedIn.

Also check out ibm.co/DigitalExp to see what else IBM Digital Experience can offer!

Have a #Craic of a time!

1 http://www.wallstreetandtech.com/infrastructure/speed-to-market-is-biggest-benefit-of-cloud-computing/d/d-id/1264839?

2 http://www.cmocouncil.org/download-center.php?id=300

3 http://www.mobileworldlive.com/featured-content/home-banner/connected-devices-to-hit-4-3-per-person-by-2020-report/