In the digital era, an employee’s journey with a company begins weeks before he or she even interviews for a position.  For companies looking to hire and retain top talent, it’s critical to create a positive first impression during and long after the employee onboarding process.  We’ve entered the sink-or-swim age of employee engagement.

What’s the trick to engagement? Companies that succeed in engaging their employees across multiple touchpoints are reaping the benefits of having fewer idle employees, increased workplace morale, and lower employee “presenteeism.”  Equipping employees with the means to connect, collaborate, and innovate via intuitive, interactive tools jumpstarts the journey toward workplace satisfaction.

But WHY? Today, employees expect more than to simply be engaged. Employees expect to be acknowledged. Employees expect to be pursued.  Employees expect to be recognized.  Research indicates highly engaged firms maintain a revenue stream that is 4.5 times greater than their less engaged competitors.  At this rate, you can’t afford to let employee engagement be a secondary priority. Pulling out all the steps requires an understanding of the complexity and necessity of true engagement.

Take a look at David’s journey below... He’s a great example of an employee turned advocate. (All because of some TLC from a company that knows how to do it right!)

Combining valuable social services, rich web content management and real-time collaboration within a seamless employee web experience across mobile and other channels, the IBM Employee Experience Suite helps to deliver the next-generation employee experiences now.

Learn more about IBM’s Employee Experience Suite at http://ibm.co/DigitalExp.