7 things marketers should measure: Big data can help

13. Mai 2015 - 21:39

Marketers are under a constant pressure to show the maximum ROI for their efforts in today’s challenging economic environment. It’s not hard to see why there’s an emphasis on measurement in marketing. But the question is: Are marketers focused on measuring the right things? Unfortunately, no. Many marketers are hyper-focused on monitoring visibility, likes, followers, […]

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